CRICKET
LAND

Client

Team Members

Cricket Land

Organics

Graphic Designer: Ted Nguyen

Co-Designer: Chi Nguyen

Cricket Land Jsc is a start-up built upon the knowledge of sustainable development studied by a Vietnamese NGO - the Center for Creativity and Sustainability Study and Consultancy - CCS. Founded in 2016 as a result of a partnership between CCS, i-Nature, and ASiCo, the company was on a mission to (1) bring organic, healthy foods to every local household, (2) help more farmers apply eco-friendly practices in farming, (3) and promote sustainable lifestyles to the mass.

The task was to create a branding suite that would enable Cricket Land to express its wholesome and friendly yet curious and adventurous nature to the market.

Disclaimer: Initially, I worked on this project as a junior brand strategist but simultaneously picked up a large portion of design tasks as one of the very few people in the company who could use designing tools and software. Our freelance designer at that time - Chi, was the one who created the logo and I worked with her to write, edit, and design our company's stationery. To revamp this project for my own art portfolio, I keep the original version of her logo but redesign the company profile to better reflect my skills in 2022.

Logo Design

Portraying the brand through the symbol of a Cricket, depicted as brave, adventurous, but also hard-working in Adventures of a Cricket (or Dế Mèn Phiêu Lưu Ký) by Tô Hoài one of the most iconic and beloved short stories in Vietnam, especially among Millennials.

Cricket Book

Company Profile
(Interactive Flipbook at the end of the page.
View on PC/Laptop for the best experience)

CRICKET LAND