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KLARNA/
PAY SMARTER
Repositioning Klarna as the smartest way to pay by showing some of the smartest people using Klarna to pay for their stuff.
20s
OOHs
CREATIVE DIRECTION: MATT FRARACCI, MICHAEL MAVIAN
COPY: JAKE HULSEBOSCH, DARYA NIKOLAYEVA
DESIGN: VIVIENNE MCCARLEY, MATTHEW BEAUBIEN
ART DIRECTION: RAINE CALUCAG, ALLISON PRESTI, TED NGUYEN
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